What is Digital Marketing?

Digital marketing is the use of websites, apps, mobile devices, social media, search engines, and other digital channels to promote and sell products and services.

Many of the same ideas apply to digital marketing as they do to traditional marketing, and it is frequently viewed as an additional tool for businesses to engage customers and analyze their behavior. Businesses frequently blend traditional and digital marketing tactics in their plans. However, digital marketing presents unique obstacles. Digital marketing gained popularity with the broad usage of the internet in the 1990s.

Marketing refers to a variety of tactics and media that businesses can employ to promote their products and services to potential customers and grow their market share. To be successful, you must have both advertising and sales skills. Professional marketers perform these responsibilities either internally at particular organizations or outside at marketing agencies that serve a variety of clients.

Companies used to rely solely on print, television, and radio advertising for marketing. Although those choices remain, the internet provided companies with another avenue to reach consumers, resulting in the emergence of digital marketing.

New technologies and trends led businesses to reassess their marketing strategy and expenditures. Email became a prominent marketing technique in the early stages of digital marketing. The attention then switched to search engines such as Netscape, which enabled firms to tag and keyword goods in order to gain visibility. The rise of social networks such as Facebook enabled businesses to track user data and target their messaging to very narrow audiences.