Usage-Based Insurance Market Share, Growth, Demand, Analysis & Forecast 2024-2032

IMARC Group’s report titled “Usage-Based Insurance Market Report by Type (Pay-As-You-Drive (PAYD), Pay-How-You-Drive (PHYD), Manage-How-You-Drive (MHYD), and Others), Technology (OBD II, Black Box, Smartphones, and Others), Vehicle Type (Light-Duty Vehicle (LDV), Heavy-Duty Vehicle (HDV)), Vehicle Age (New Vehicles, Used Vehicles), and Region 2024-2032“. offers a comprehensive analysis of the industry, which comprises insights on the global usage-based insurance market share. The global market size reached US$ 51.4 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 307.6 Billion by 2032, exhibiting a growth rate (CAGR) of 21.3% during 2024-2032.

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Factors Affecting the Growth of the Usage-Based Insurance Industry:

• Advancements in Telematics Technology:

Telematics devices installed in vehicles gather data on driving behavior, including speed, acceleration, braking, and location. These advancements enable insurers to accurately assess risk and customize premiums based on real-time data, fostering a more personalized insurance experience. Additionally, improvements in telematics technology enhance data accuracy and reliability, allowing insurers to refine their underwriting models and pricing strategies. As telematics technology is becoming more advanced and affordable, it facilitates the widespread adoption of UBI programs, empowering individuals to take control of their insurance costs through safe driving practices.

• Consumer Demand for Personalization and Cost Savings:

Increasing preferences for personalized services and cost-saving opportunities are contributing to the market growth. People are seeking insurance solutions that align with their individual risk profiles and driving habits, driving demand for UBI offerings. UBI provides an avenue for cost savings for safe drivers by providing premiums on actual driving behavior rather than traditional risk factors, such as age and location. This user-driven demand incentivizes insurers to develop innovative UBI programs that prioritize transparency, flexibility, and affordability. Furthermore, people are becoming more aware about the benefits of UBI and seeking greater control over their insurance expenses.

• Insurer Competitiveness and Differentiation:

UBI allows insurers to distinguish themselves by offering innovative insurance products that align with the evolving preferences and behaviors of individuals. By leveraging telematics technology and data analytics, insurers can develop UBI programs that reward safe driving behaviors, offer personalized premiums, and provide enhanced driving experiences. These initiatives not only attract new individuals but also foster loyalty and retention among existing policyholders. Insurers that embrace UBI demonstrate a commitment to innovation and responsiveness to user needs, positioning themselves as industry leaders.

Leading Companies Operating in the Global Usage-Based Insurance Industry:

• Aioi Nissay Dowa Insurance UK Ltd
• Allianz SE
• Allstate Insurance Company
• American International Group Inc.
• Assicurazioni Generali S.p.A.
• AXA
• Liberty Mutual Insurance Company
• Mapfre S.A.
• Progressive Casualty Insurance Company
• State Farm Automobile Mutual Insurance Company
• TomTom International BV.
• UnipolSai Assicurazioni S.p.A. (Unipol Gruppo S.p.A)

Usage-Based Insurance Market Report Segmentation:

By Type:

• Pay-As-You-Drive (PAYD)
• Pay-How-You-Drive (PHYD)
• Manage-How-You-Drive (MHYD)
• Others

Pay-as-you-drive (PAYD) represents the largest segment as it allows policyholders to pay premiums based on the distance driven.

By Technology:

• OBD II
• Black Box
• Smartphones
• Others

Black box holds the biggest market share, which can be attributed to the increasing incorporation of the Internet of Things (IoT) in passenger and commercial vehicles.

By Vehicle Type:

• Light-duty Vehicle (LDV)
• Heavy-duty Vehicle (HDV)

Light-duty vehicle (LDV) accounts for the largest market share due to the escalating demand for cost-effective and reliable insurance solutions.

By Vehicle Age:

• New Vehicles
• Used Vehicles

New vehicles exhibit a clear dominance in the market, driven by the rising preferences for personalized insurance solutions among individuals.

Regional Insights:

• North America: (United States, Canada)
• Asia Pacific: (China, Japan, India, South Korea, Australia, Indonesia, Others)
• Europe: (Germany, France, United Kingdom, Italy, Spain, Russia, Others)
• Latin America: (Brazil, Mexico, Others)
• Middle East and Africa

North America enjoys the leading position in the usage-based insurance market, which can be accredited to favorable government initiatives about road safety.

Global Usage-Based Insurance Market Trends:

Regulatory support and incentives are pivotal in accelerating the growth of the Usage-Based Insurance (UBI) market. Government agencies recognize UBI’s potential to enhance road safety, decrease accidents, and reduce insurance fraud. Consequently, they are implementing policies and initiatives to promote telematics-based insurance solutions, which may include tax incentives, subsidies, or regulatory frameworks encouraging the integration of telematics technology into insurance practices.

Furthermore, collaborations between insurance companies, telematics service providers, automakers, and technology firms are driving market growth. These partnerships enable insurers to leverage advanced telematics platforms, broaden their customer base, and improve the overall user experience and satisfaction.

Note: If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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