United States Digital OOH Advertising Market Size is Expected to Reach 10.3% by 2032

IMARC Group, a leading market research company, has recently releases report titled “United States Digital OOH Advertising Market Report by Format Type (Digital Billboards, Video Advertising, Ambient Advertising, and Others), Application (Outdoor, Indoor), End Use Industry (Retail, Recreation, Banking, Transportation, Education, and Others), and Region 2024-2032”. The study provides a detailed analysis of the industry, including the United States digital OOH advertising market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How Big is the United States Digital OOH Advertising Market?

The United States digital OOH advertising market size reached US$ 5.5 Billion in 2023. Looking forward, IMARC Group expects the market to reach US$ 13.7 Billion by 2032, exhibiting a growth rate (CAGR) of 10.3% during 2024-2032.

United States Digital OOH Advertising Market Growth:

Technological advancements and the increasing need among advertisers to reach consumers in dynamic, high-impact environments are the key factors contributing to the growth of the United States digital OOH advertising market. Additionally, advertisers are increasingly incorporating digital screens in public spaces, such as transportation hubs, motorways, and urban centers, to reach a large audience with relevant and timely material, which is fueling the market.

In line with this, with its unique functionality to update and change ads in real-time, is making digital OOH a better option for the investors desiring creative features in the advertisements, which is further bolstering the market.

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United States Digital OOH Advertising Market Segmentation:

Breakup by Format Type:

• Digital Billboards
• Video Advertising
• Ambient Advertising
• Others

Breakup by Application:

• Outdoor
• Indoor

Breakup by End Use Industry:

• Retail
• Recreation
• Banking
• Transportation
• Education
• Others

Breakup by Region:

• Northeast
• Midwest
• South
• West

United States Digital OOH Advertising Market Trends:

In addition to this, the increasing use of interactive and engaging content that encourages viewer participation, are emerging trends in the United States digital OOH advertising market, leveraging technologies such as augmented reality and touch screens to create memorable brand experiences. Furthermore, to create a cohesive and omnichannel marketing strategy that engages consumers across multiple touchpoints, there is a growing demand on integrating mobile and social media campaigns with digital OOH advertising, which is creating a positive outlook for the market.

Apart from this, advertisers and vendors exploring energy-efficient screens and eco-friendly practices to minimize environmental impact owing to the sustainability becoming a priority, which is expected to bolster the United States digital OOH advertising market in the coming years.

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Key Highlights of the Report:

• Market Performance (2018-2023)
• Market Outlook (2024-2032)
• Market Trends
• Market Drivers and Success Factors
• Impact of COVID-19
• Value Chain Analysis
• Comprehensive mapping of the competitive landscape

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

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IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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