Understand What Searchers Want to See for a Query
1 min readThe first step to creating SEO-friendly content is figuring out the search intent for that keyword.
What is search intent, exactly?
Search intent is the underlying reason why someone searched for a given keyword.
For example, take the keyword “organic dog treats.”
Do they want to buy something (transactional intent)? Find out the best products to buy (commercial intent)? Learn what organic dog treats are (informational intent)? Or go to organicdogtreats.com (navigational intent).
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