How To Enable WhatsApp On Your WordPress Website?
6 min read
Before we get into how to add WhatsApp to your WordPress site, let’s check out how many people use both of them.
WhatsApp and WordPress are massive in their ways.
WordPress is the top dog when it comes to website platforms. Almost half of all websites out there use it!
And then there’s WhatsApp, ruling the messaging world with a whopping 2 billion people using it monthly.
Bringing WhatsApp and WordPress together boosts your reach, makes things simpler, and makes your site more user-friendly. People using WhatsApp on your site are more likely to share your stuff and use other WhatsApp features you offer.
Sure, there are many ways to talk to your users, like phone calls, emails, tickets, SMS, Messenger, and more. But WhatsApp is one of the easiest to use.
Whether you’re a small or big business, having WhatsApp on your WordPress site can be a game-changer. In this article, we’ll talk about how to add a WhatsApp chat widget on a website and how it can benefit your business.
What is a WhatsApp Chat Widget?
A WhatsApp chat widget is a small, interactive element that you can add to your website to allow visitors to chat with you directly through WhatsApp. It typically appears as a button or icon on your website, which visitors can click to initiate a conversation with you on WhatsApp.
The widget usually includes your WhatsApp profile picture or business logo, making it easily recognizable to visitors. When clicked, it opens a chat window with your WhatsApp number, allowing visitors to send you messages instantly.
WhatsApp chat widgets are a convenient way to facilitate communication between website visitors and businesses or website owners. They provide a direct and familiar channel for communication, leveraging the widespread use of WhatsApp as a messaging platform.
Different Ways to Enable WhatsApp on Your WordPress Site
You can connect WhatsApp with your WordPress site in two main ways:
- WhatsApp Chatbot
- WhatsApp Business API
To blend WhatsApp with your WordPress site smoothly, you have two options: doing it manually or using WhatsApp for WordPress plugins.
Before we go on, let’s clarify what WhatsApp Business App and WhatsApp Business API are and how they differ.
What Is WhatsApp Business App?
The WhatsApp Business App is a free messaging tool made for small businesses. You can get it on both Android and iOS.
With this app, businesses can chat with customers more personally. It does everything the regular WhatsApp app does: sending photos, videos, documents, making calls, and more.
It includes the following features:
- Set up a business profile with your company’s address, email, and website.
- Use labels to organize and find your chats and messages quickly.
- Use messaging tools to reply to customers quickly.
- Create a catalog of your products.
However, there are limitations to this app. Only one person can use it at a time, which can be challenging to manage many queries. Also, it doesn’t connect with existing CRMs and is not compliant with GDPR.
What Is WhatsApp Business API?
The WhatsApp Business API is designed for medium and large businesses, offering tools to manage marketing and sales through WhatsApp. You’ll need to connect with one of WhatsApp’s official Business Solutions Partners to use these APIs.
The API allows for greater automation and scalability compared to the WhatsApp Business App. It also integrates with CRMs to enhance functionality.
However, unlike the free Business App, the WhatsApp APIs are paid solutions. You’ll need to pay a fee per message.
So, those are the main differences between the two WhatsApp services.
Now, let’s look at how to implement WhatsApp business solutions.
How to Add WhatsApp Chat to WordPress?
Adding WhatsApp chat to your WordPress website is a great way to connect with visitors. Here’s how you can do it:
- Using WhatsApp for WordPress Plugins: Several plugins in the WordPress repository allow you to integrate WhatsApp chat functionality into your website easily. You can search for “WhatsApp chat” in the Plugins section of your WordPress dashboard, install a plugin of your choice, and follow the setup instructions.
- Manual Integration: If you prefer not to use a plugin, you can manually add WhatsApp chat to your website. First, you’ll need to generate a WhatsApp chat link or button. You can create a hyperlink with the https://wa.me/ URL followed by your WhatsApp number in international format (e.g., https://wa.me/1234567890). You can add this link or button to your WordPress website using a text widget, shortcode, or editing your theme files.
- Customization: Once you’ve added WhatsApp chat to your website, you may want to customize its appearance to match your site’s design. Many plugins allow you to customize the chat button’s position, color, size, and settings. If you’re manually integrating WhatsApp chat, you can use CSS to style the link or button as needed.
- Testing: After adding WhatsApp chat to your website, test it to ensure it’s working correctly. You can do this by clicking the chat button or link and verifying that it opens a chat window with your WhatsApp number.
By following these steps, you can easily add WhatsApp chat to your WordPress website and provide a convenient way for visitors to contact you.
Benefits of Integrating WhatsApp on Your WordPress Website
The main perk is having lots of people using both WhatsApp and WordPress. But there’s more to it than just that. Let’s dig deeper and see why using WhatsApp for WordPress is a good idea.
WhatsApp is Free and Easy to Use
WhatsApp has become hugely popular because it offers all its features for free. You can send messages internationally and even make calls without spending much money.
People on WhatsApp love sharing all sorts of media files with each other, whether it’s pictures, videos, or documents. If your content is interesting, it can spread quickly.
By using WhatsApp plugins for WordPress and integrating WhatsApp APIs, you can get your brand out there more and make it easier for people to find you.
And since people feel more comfortable chatting on WhatsApp than on SMS or email, having it on your site can improve customer service.
Lastly, when you sell things on WhatsApp, your customers might share your products and profile with their friends and family, helping you reach more people and sell more stuff.
Highest Potential for Gaining Loyal Customers
Unlike most programs where users add random people to their lists carelessly, WhatsApp connections are generally people we know.
You choose who you add on WhatsApp more carefully because it is connected to your phone number.
Use the same reasoning with your clients. Customers will forward content, including product offers, videos, photographs, coupon codes, and contact details, to their friends and family if they are a verified business selling goods and offering customer assistance on WhatsApp.
They have a higher chance of converting and sticking around as a result.
Global Audience Reach
As previously stated, there are 2 billion active monthly users of WhatsApp. Scaling your business and realizing your global goals requires WhatsApp for WordPress business solutions.
No matter where they are located, you may message thousands of leads and clients at once with attractive offers using the WhatsApp Business API.
That’s all there is to it. The main advantages of integrating WhatsApp with your WordPress website are as follows.
Conclusion
The most widely used instant messaging program is WhatsApp. Its WordPress integration is also very beneficial to your company. Given that both platforms are at the top of their respective games, this match was made in heaven.
I’ve covered the distinctions between WhatsApp Business API and WhatsApp Business App in this post. Additionally, I’ve demonstrated how to sign up for WhatsApp Business API with BSPs.
You may easily connect WhatsApp with WordPress using the above-mentioned techniques and resources. It will increase your conversion rates and provide your clients with convenient communication.
Also Read: Integrating WhatsApp Business API with CRM Software
