July 23, 2024


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General Assembly vs Competitors: A Comprehensive Comparison

5 min read
General Assembly

General Assembly

General Assembly (GA) has established itself as a leading provider of bootcamps and courses in tech, design, and business. As the demand for digital skills continues to rise, numerous educational platforms have emerged, each offering unique programs and benefits. In this article, we will compare General Assembly to its competitors, analyzing aspects such as course offerings, pricing, teaching methods, and career support to help you make an informed decision.

Overview General Assemblyof General Assembly

General Assembly was founded in 2011 and quickly became a significant player in the field of tech education. It offers a wide range of courses, including web development, data science, digital marketing, and user experience design. GA provides both full-time and part-time programs, catering to different learning needs and schedules. Its curriculum is designed to be hands-on and industry-relevant, ensuring that students gain practical skills applicable to real-world scenarios.

Course Offerings

General Assembly

General Assembly offers a diverse array of courses in various disciplines:

  • Software Engineering: Covering full-stack development, including front-end and back-end technologies.
  • Data Science: Focusing on data analysis, machine learning, and data visualization.
  • UX Design: Teaching user-centered design principles, prototyping, and usability testing.
  • Digital Marketing: Covering SEO, SEM, social media marketing, and analytics.
  • Product Management: Offering insights into product development, market research, and user testing.


  1. Udacity
    • Nano Degree Programs: Specialized courses in AI, programming, cloud computing, and autonomous systems.
    • Industry Collaborations: Partnerships with leading tech companies for up-to-date curriculum.
  2. Coursera
    • University Partnerships: Courses from renowned universities and institutions.
    • Variety of Disciplines: Offers courses in business, computer science, data science, and more.
  3. Springboard
    • Mentor-Led Learning: Personalized mentorship and career coaching.
    • Job Guarantee: Offers a job guarantee for many of its programs.


General Assembly

General Assembly’s pricing varies by course and location:

  • Full-Time Courses: Typically range from $12,500 to $15,000.
  • Part-Time Courses: Usually cost between $3,000 and $4,000.
  • Workshops: Short-term workshops generally range from $200 to $500.

GA also offers financing options, including installment plans and loan partnerships, to make education more accessible.


  1. Udacity
    • Nano Degree Programs: Prices range from $399 per month to $1,500 for a four-month program.
    • Scholarships: Offers various scholarships to reduce the cost for eligible students.
  2. Coursera
    • Subscription Model: Individual courses range from $39 to $79 per month.
    • Degree Programs: Costs can range from $15,000 to $25,000 for a full degree.
  3. Springboard
    • Full-Time Programs: Typically range from $7,500 to $10,000.
    • Job Guarantee: Full refund if a student does not secure a job within six months of graduation.

Teaching Methods

General Assembly

General Assembly emphasizes practical, hands-on learning. Classes are often project-based, allowing students to build a portfolio of work. GA also incorporates a blended learning model, combining live instruction with online resources and self-paced assignments. The instructors are industry professionals, providing students with insights and experiences from the field.


  1. Udacity
    • Project-Based Learning: Emphasizes real-world projects and portfolio building.
    • Mentorship: Offers one-on-one mentorship from industry experts.
  2. Coursera
    • Video Lectures: Courses often feature pre-recorded video lectures from university professors.
    • Peer Review: Assignments are typically peer-reviewed, fostering a collaborative learning environment.
  3. Springboard
    • Mentor-Led Learning: Each student is paired with a mentor who provides weekly guidance and support.
    • Career Coaching: Includes resume reviews, mock interviews, and job search strategies.

Career Support

General Assembly

Career support is a key component of General Assembly’s programs. Services include:

  • Career Coaching: Personalized guidance from career coaches.
  • Job Search Support: Assistance with resume building, interview preparation, and job placement.
  • Networking Opportunities: Access to GA’s network of alumni and industry professionals.

GA reports that over 90% of its graduates secure jobs in their field within six months of completing their program.


  1. Udacity
    • Career Services: Resume reviews, LinkedIn profile optimization, and mock interviews.
    • Hiring Partners: Collaborations with companies to help graduates find job opportunities.
  2. Coursera
    • Career Certificates: Industry-recognized certificates to enhance job prospects.
    • Career Services: Limited compared to other platforms, but some degree programs include career support.
  3. Springboard
    • Job Guarantee: A standout feature where students get a full refund if they do not secure a job.
    • Extensive Career Coaching: Personalized career planning, job search strategies, and interview preparation.

Alumni Success Stories

General Assembly

General Assembly boasts numerous success stories, with alumni working at top companies such as Google, Facebook, and IBM. Many graduates have transitioned into tech roles from non-technical backgrounds, showcasing the effectiveness of GA’s programs.


  1. Udacity
    • Successful Alumni: Graduates have gone on to work at companies like Amazon, Microsoft, and Nvidia.
    • Career Change Stories: Many students have successfully pivoted careers through Udacity’s programs.
  2. Coursera
    • University Credentials: Alumni benefit from having credentials from prestigious universities.
    • Diverse Career Paths: Graduates have found success in various industries beyond tech.
  3. Springboard
    • High Job Placement Rate: Reports high job placement rates, particularly in data science and UX design.
    • Career Change Success: Many students have successfully transitioned to new careers.

Flexibility and Accessibility

General Assembly

GA offers flexibility through part-time and full-time courses, as well as remote and in-person learning options. This makes it accessible to a wide range of students, including working professionals and those with other commitments.


  1. Udacity
    • Self-Paced Learning: Allows students to learn at their own pace, fitting education around their schedules.
    • Global Accessibility: Courses are accessible from anywhere with an internet connection.
  2. Coursera
    • Wide Range of Courses: Offers flexibility in terms of course selection and schedule.
    • Mobile App: Courses can be accessed via a mobile app, enhancing accessibility.
  3. Springboard
    • Flexible Schedule: Mentor-led programs with flexible deadlines.
    • Remote Learning: Entirely online, making it accessible to a global audience.


General Assembly stands out among its competitors for its comprehensive course offerings, strong career support, and practical teaching methods. While it may be more expensive than some alternatives, the investment often pays off through successful career transitions and high job placement rates. Competitors like Udacity, Coursera, and Springboard each offer unique advantages, such as specialized nano degrees, university credentials, and job guarantees, respectively. Ultimately, the best choice depends on your individual learning style, career goals, and budget.

Choosing the right educational platform is a crucial step in advancing your career. By comparing General Assembly with its competitors, you can make an informed decision that aligns with your aspirations and learning preferences. Whether you prioritize hands-on experience, flexibility, or career support, there is a program out there to help you achieve your goals.

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