Email Marketing Tips Small Businesses Can Use to Drive Conversions

Are you one of those who are writing unlimited emails and sending them out to your subscribers but aren’t getting a response? Aren’t your emails getting any engagement even after sending out countless emails? Well, if yes, then you need to change your strategies.

Email marketing can be a tricky and complex project but, with the right guidance and strategies, you can turn it into the most effective marketing campaign to drive conversions as well as the growth of your brand or business. But don’t misunderstand.

No one’s advising you to make the process complex but simpler. We’re here to let you know some simple yet effective steps and strategies to implement into your email marketing campaign to drive results as well as conversions. Without wasting a second, let’s get to know what you can do! 

Understand Your Audience And What They Prefer 

Before you send out emails to your audience, take some time to know them. When they subscribed to receiving your emails, you might have asked them about the location or maybe not. To get subscribers, we focus on making the process quick to not let them go, and this quickness doesn’t allow us to gain more knowledge.

So, after they’re in your email list, take time and know them. Know the type of content they like to see, and what communication style they prefer – is it formal or informal or like, more professional? Know how many emails they’d like to get in a week or a month, and at what times – should they be weekdays or weekends, day or night? 

Also, gather the information about the promotional emails they’re looking for, do they want to interact on birthdays and get an offer, or do they like random discounts and offers from you? Would they like to know more about some product of yours and try it? All of this information is impossible to collect on your own.

To make the process easier, think about conducting a survey. Introduce polls in emails, put the questions and give them the options. Other than this, directly reaching out to them and communicating can prove to be the best way to know your subscribers and build loyal connections with them.

Focus On Creating Eye Catching Subject Lines 

The first thing that your subscriber sees, when you send your emails to them is the subject line of that email. It depends on the subject line if your subscriber will open that email or not. So, put effort into creating the subject lines.

Some tips to insert and apply to your subject lines are –

• Keep it short, most probably, less than 50 characters.
• Try to give your audience an idea, or set expectations for what they’ll find in the email.
• Personalize the subject lines using their name, interest or their search, purchase history/ activity.
• To make it fun and engaging, insert creativity – humor, puns, and Wordplay.
• In some cases, like, when you’re offering discounts – create a sense of urgency such as “limited time offer!”, “closing soon” etc.

These subject lines are like the front view of your store, either your customer is going to come in just by looking at that view, or skip and choose another.

Provide With Clear CTAs

Would you listen to someone who’d say 

“Click on the link, download the ebook, buy the course etc” just in a single line, or one by one in the same line. Or, would you go for a specific approach like “click to subscribe!”

Well, providing clear instructions is important if you want someone to follow them. The same goes with CTAs in our emails. Clear CTAs help you direct your audience and not confuse them.

CTAs are strong words that ask you to take action. For example, “Sign up now!”, “download here”, or “shop now”. Choose a clear font and put them in a big size. This makes it visible and they become easy to notice.

One tip you should follow is to keep just one CTA in one email. This helps you avoid confusion and make your audience take action faster. And after putting all the effort in, keep testing! The more you test, the better you become. 

Conclusion 

Well, if you notice, these are the only tips you can use to drive conversions and gain attention. There are many more already created and to be created strategies to help you boost your small business email marketing to drive conversions.

While you follow all these tips, never stop at one place, think of new ideas, create new personalized strategies and the most important thing – keep testing!