Africa E-Commerce Market Size is expected to grow annually by 14.4% (CAGR 2024-2032)

IMARC Group, a leading market research company, has recently releases report titled “Africa E-Commerce Market Report by Business Model (B2C, B2B, C2C, and Others), Mode of Payment (Payment Cards, Online Banking, E-Wallets, Cash-On-Delivery, and Others), Service Type (Financial, Digital Content, Travel and Leisure, E-Tailing, and Others), Product Type (Groceries, Clothing and Accessories, Mobiles and Electronics, Health and Personal Care, and Others), and Country 2024-2032”. The study provides a detailed analysis of the industry, including the Africa e-commerce market size, share, trends, and growth forecasts. The report also includes competitor and regional analysis and highlights the latest advancements in the market.

How Big is the Africa E-Commerce Market?

The Africa e-commerce market size reached us$ 277.1 billion in 2023. Looking forward, IMARC Group expects the market to reach us$ 939.8 billion by 2032, exhibiting a growth rate (CAGR) of 14.4% during 2024-2032.

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Africa E-Commerce Market Growth:

The rapid expansion of logistics sector and the increasing availability of mobile internet across the continent are the factors contributing to the growth of the Africa e-commerce market. Additionally, the elevating usage of high-speed internet is making e-commerce platform an popular mode of purchasing goods and services, which is fueling the market.

In line with this, the market is further supported by the growing urbanization levels and the rising middle-class population with the inflating disposable income levels, seeking convenience and variety in their shopping experiences. Moreover, consumers are inclining towards online shopping, preferring a convenient option, which is contributing to the expansion of Africa e-commerce market.

Africa E-Commerce Market Segmentation:

Breakup by Business Model:

• B2C
• B2B
• C2C
• Others

Breakup by Mode of Payment:

• Payment Cards
• Online Banking
• E-Wallets
• Cash-On-Delivery
• Others

Breakup by Service Type:

• Financial
• Digital Content
• Travel and Leisure
• E-Tailing
• Others

Breakup by Product Type:

• Groceries
• Clothing and Accessories
• Mobiles and Electronics
• Health and Personal Care
• Others

Breakup by Country:

• South Africa
• Nigeria
• Egypt
• Morocco
• Kenya
• Others

Africa E-Commerce Market Trends:

In addition to this, the proliferation of mobile payments is one the emerging trends in the Africa e-commerce market, with platforms like M-Pesa leading the way in facilitating secure and accessible digital transactions. Furthermore, customers who lack access to traditional banking are closing the gap and expanding the market by way of the integration of mobile money solutions with e-commerce platforms, which is creating a positive outlook for the market.

Apart from this, the increasing need for creating logistics networks that can manage the difficulties of last-mile delivery in a variety of marketplaces and providing goods that suit regional tastes and preferences is anticipated to bolster the Africa e-commerce market over the forecasted period.

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Key Highlights of the Report:

• Key Highlights of the Report:

  • Market Performance (2018-2023)
  • Market Outlook (2024-2032)
  • Market Trends
  • Market Drivers and Success Factors
  • Impact of COVID-19
  • Value Chain Analysis
  • Comprehensive mapping of the competitive landscape

Other Key Points Covered in the Report:

• COVID-19 Impact
• Porters Five Forces Analysis
• Value Chain Analysis
• Strategic Recommendations

If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.

About Us:

IMARC Group is a leading market research company that offers management strategy and market research worldwide. We partner with clients in all sectors and regions to identify their highest-value opportunities, address their most critical challenges, and transform their businesses.

IMARC’s information products include major market, scientific, economic and technological developments for business leaders in pharmaceutical, industrial, and high technology organizations. Market forecasts and industry analysis for biotechnology, advanced materials, pharmaceuticals, food and beverage, travel and tourism, nanotechnology and novel processing methods are at the top of the company’s expertise.

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